CALL ME ORANGE
Call Me Orange is an online company specializing in unique concoction of organic cold-pressed juices. Its signature HybridJuice™ is specially crafted with best fruit juice combinations for deep cleanse and detox.
The design brief was to design and create a really 'juicy' no-holds-barred website with all the extra add-ons; interactivity, motion elements, plugins etc. It must also include a styled subscription form.
- Research and persona creation
- Site map & wireframes
- Logo design
- Custom illustrations
- Design mockup
- Final build
RESEARCH & PERSONA CREATION
Call Me Orange came about from the facetious twist to the phrase “comparing apples and oranges.” Something humorous and memorable.
The target audience is double-income families with one to two children living in the city. Busy working parents tend to shop online and indulge in subscription services for regular healthy treats.
SITEMAP & WIREFRAMES
Vertical and horizontal one-page scrolling website with jQuery-based plugin and a simple hierarchy of content.
Logo design of an apple's outline with inner orange segments sets a strong foundation for the cold-pressed juice brand identity.
Complementary colour pairings of the background and fruit create a striking effect. It makes the hybrid fruit the center of attention, the lower saturated background contrast makes it less jarring.