POCKET CHICKEN

Capstone research project

VISIT SITE

OVERVIEW

Chicken in your pocket! Hatching eggs and raising chickens digitally to collect virtual eggs which can be exchanged with real-world eggs or donate them to charity. The idea of virtual chicken was conceptualized from nostalgic childhood memory of backyard chicken rearing. It eventually evolved into a mobile game with tangible real life accomplishments.

Although the actual mobile game was not developed in this project, main elements which characterized the game were featured in its website.

Pocket chicken device mockup

MY ROLE

  • Marketing plan
  • Sitemap & wireframes
  • Style tiles
  • Logo design & development
  • Custom illustrations & animation
  • Design mockup
  • Final build

MARKETING PLAN

This independent project started with a marketing plan which included defined personas, SWOT analysis and 3Cs & 4Ps of marketing framework.

VIEW MARKETING PLAN

SITEMAP & WIREFRAMES

Sitemap was first drafted by hand sketches and sticky notes, followed by a more refined digital conceptual model then the wireframes.

Pocket chicken stickynotes
Pocket chicken sitemap
Pocket chicken wireframes

STYLE TILES

Different style guides were explored from rich contemporary to a softer and more emotionally-driven look to capture the main essence of the game.

Pocket chicken style tile 2
Pocket chicken style tile 1

LOGO DESIGN & DEVELOPMENT

The concept of Pocket Chicken was translated quite literally into the logo design. Various styles of the chicken were explored from realistic to the more stylized form.

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Pocket chicken logo sketches
Pocket chicken logo sketches
Pocket chicken logo sketches
Pocket chicken logo sketches

Multiple versions of the finalized logo styles were presented in guides based on the earlier developed style tiles, included logos in greyscale.

Pocket chicken logo sketches
Pocket chicken logo sketches

CUSTOM ILLUSTRATIONS & ANIMATION

Illustrations, GIF and animated explainer video were customized to create a cohesive look throughout. Stayed away from the cute cartoonish style to better reflect the target audience.

PS: Please lower your device's volume to avoid hearing loud chicken clucking in this animation.

Pocket chicken custom illustrations

DESIGN MOCKUP

Shown here two of the many versions of the design mockups created in Sketch. Well, you get the idea.

Pocket chicken design mockup

CONCLUSION

Started with what some thought as a laughable chicken idea, I must say this project had blossomed into something that might actually work in real life with some tweaks. Great fun in creating custom illustrations and animation as well as building the entire site. I personally like the simplicity and subtle interactive elements of this site. More than happy to hear any feedback.

VISIT SITE

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