TRIP‐TRAV‐GO

Mobile app prototype

VISIT ttGO

OVERVIEW

Trip-Trav-Go or ttGO is an intuitive mobile travel scheduling reminder app and all-in-one trip organizer.

The project brief is to apply user-centered research in developing an interactive prototype that demonstrates a particular functionality in the user scenario.

Final deliverable of this project is an engaging mobile app prototype to address the challenges presented by Sheridan's Centre for Elder Research. One of the common issues our silver generation faces is the modest decline in memory, which is actually a common part of the aging process.

Trip-Trav-Go mobile mockup

MY ROLE

  • Research & analysis: Empathy map, benchmark & PACT analyses
  • Information architecture & workflows
  • Style guides, logo design & mockups
  • Iteration: Prototyping & user testing

RESEARCH & ANALYSIS

The initial planning and conceptual stage involved defining the problem and identifying the users, followed by PACT and competitor analyses.

Trip-Trav-Go competitor analysis

INFORMATION ARCHITECTURE & WORKFLOWS

The structuring and organizing of content through sketches and low-fidelity wireframe set the app's architectural foundation.

Trip-Trav-Go wireframe sketches
Trip-Trav-Go ux design

STYLE GUIDES

Colour vision tends to fade with age and red, green and blue might appear dull and flat. Any colour combinations which will pose a challenge for people with colour blindness such as green & blue, green & blue and purple & blue were also avoided. High contrast colour scheme was a better choice.

Trip-Trav-Go style guides
Trip-Trav-Go colour check

LOGO DESIGN

The name took a cue from the app's three main features and user flow;

  • TRIP Plan your trip
  • TRAV Pick the to-do travelling task
  • GO Set the reminders and you're all set to go

The name rhymes with tic-tac-toe hence the grid logo design. It also resembles a simplified calendar grid with crosses and circles often used to mark date reminders.

Trip-Trav-Go logo development

MEDIUM‐FIDELITY MOCKUPS

The mockup completes the visual details with interface elements and realistic content.

VISIT ttGO
Trip-Trav-Go high-fi mockup

ITERATION

Alternative approaches to the functionality were explored further with feedback on the user scenario from peers.

Trip-Trav-Go iteration
Trip-Trav-Go workflow

USER TEST REPORT

Simple user testing sessions were conducted with users from Sheridan's Centre for Elder Research and a senior family member. Feedback and observation were noted during these sessions. Relevant suggestions on the app design were applied as deemed fit and manageable.

Trip-Trav-Go user testing

CONCLUSION

Unquestionably a very challenging experience to develop mobile app prototype with proper systematic approach. The design is certainly not perfect but it does reflect quite closely the functionality of the final product.

VISIT ttGO

→ SEE OTHER PROJECTS

Pocket Chicken thumbnail Artism thumbnail Trip-Trav-Go thumbnail Call Me Orange thumbnail Archer Design Build thumbnail K-tone Bodyfit thumbnail