Archer Design Build is a full service design and build company specializing in green and sustainable construction projects.
- Logo redesign
- Style tiles
- Design mockup
- Final build – new design
LOGO & DESIGN DEVELOPMENT
Original Archer's logo of yellow-red pencil and grey ruler was redesigned to match the look, colours and feel of the new homepage design.
The new logo drew inspiration from the triangle carpenter ruler and the generic shape of a house's roof. The triangular shape also loosely mimicked the initial ‘A’ in Archer.
Visual references from the style tiles with high-readability serif font reflected a professional brand with friendly appearance that built trust. Neutral colour palettes accentuated with vivid accent colours defined the brand's building approach to sustainable architecture.
This project had given me a great opportunity to learn visual and structural designs of a webpage. Please visit Archer Design Build's new homepage after the second design revamped.VISIT ARCHER