CALL ME ORANGE

Interactive website

VISIT SITE

OVERVIEW

Call Me Orange is an online company specializing in unique concoction of organic cold-pressed juices. Its signature HybridJuice™ is specially crafted with best fruit juice combinations for deep cleanse and detox.

The design brief was to design and create a really 'juicy' no-holds-barred website with all the extra add-ons; interactivity, motion elements, plugins etc. It must also include a styled subscription form.

Call Me Orange responsive website mockups

MY ROLE

  • Research and persona creation
  • Site map & wireframes
  • Logo design
  • Custom illustrations
  • Design mockup
  • Final build

RESEARCH & PERSONA CREATION

Call Me Orange came about from the facetious twist to the phrase “comparing apples and oranges.” Something humorous and memorable.

The target audience is double-income families with one to two children living in the city. Busy working parents tend to shop online and indulge in subscription services for regular healthy treats.

Call Me Orange personas

SITEMAP & WIREFRAMES

Vertical and horizontal one-page scrolling website with jQuery-based plugin and a simple hierarchy of content.

Call Me Orange sitemap
Call Me Orange wireframes

LOGO DESIGN

Logo design of an apple's outline with inner orange segments sets a strong foundation for the cold-pressed juice brand identity.

Call Me Orange logo sketches
Call Me Orange logo options

CUSTOM ILLUSTRATIONS

Surprising and fun hybrid fruit custom illustrations with strange-sounding combination name like “Opple”, “Papine”, “Metaya” and more.

VISIT SITE
Call Me Orange hybrid fruits
Call Me Orange juice bottles

DESIGN MOCKUP

Complementary colour pairings of the background and fruit create a striking effect. It makes the hybrid fruit the center of attention, the lower saturated background contrast makes it less jarring.

Call Me Orange design mockup
Call Me Orange design mockup

CONCLUSION

This was a great challenge to customize feature-rich plugin, but fun practice exercise nonetheless. The result is a site that does not follow much of standard web conventions, but instead has lots of extra interactive add-ons.

VISIT SITE

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