Mobile app prototype
Trip-Trav-Go or ttGO is an intuitive mobile travel scheduling reminder app and all-in-one trip organizer.
The project brief is to apply user-centered research in developing an interactive prototype that demonstrates a particular functionality in the user scenario.
Final deliverable is an engaging mobile app prototype to address the challenges presented by Sheridan's Centre for Elder Research. One of the common issues our silver generation faces is the modest decline in memory, a normal part of the aging process.
- Research & analysis: Empathy map, benchmark & PACT analyses
- Information architecture & workflows
- Style guides, logo design & mockups
- Iteration: Prototyping & user testing
RESEARCH & ANALYSIS
The initial planning and conceptual stage involved defining the problem and identifying the users, followed by PACT and competitor analyses.
INFORMATION ARCHITECTURE & WORKFLOWS
The structuring and organizing of content through sketches and low-fidelity wireframe set the app's architectural foundation.
Colour vision tends to fade with age and red, green and blue might appear dull and flat. Any colour combinations which will pose a challenge for people with colour blindness such as green & blue, green & blue and purple & blue were also avoided. High contrast colour scheme was a better choice.
The name took a cue from the app's three main features and user flow;
- TRIP Plan your trip
- TRAV Pick the to-do travelling task
- GO Set the reminders and you're all set to go
The name rhymes with tic-tac-toe hence the grid logo design. It also resembles a simplified calendar grid with crosses and circles often used to mark date reminders.
Alternative approaches to the functionality were explored further with feedback on the user scenario from peers.
USER TEST REPORT
Simple user testing sessions were conducted with users from Sheridan's Centre for Elder Research and a senior family member. Feedback and observation were noted during these sessions. Relevant suggestions on the app design were applied as deemed fit and manageable.
Unquestionably a challenging experience to develop mobile app prototype with proper systematic approach. The design is certainly not perfect but it does reflect quite closely the functionality of final product.VISIT ttGO